The challenge

Animal health revolves around complex, up-to-date information that professionals need precisely in places without a good connection. The question was how to turn that knowledge into apps that work reliably in a hectic working day.

In the barn there is no time to search, and usually no signal either. What is a chapter in a reference work has to be an answer in the app.

The approach

Porcilis Pig gives an overview of pig diseases and how to treat them, and is fully available offline, so users have up-to-date records even without internet.

For Tickit we used machine learning before AI became commonplace: a model recognises six common tick species from a photo. Every identification contributes to a European tick database for vets, so the app helps not only the user but also the research behind it.

The result

Two apps that combine business and social value: complex content, translated into intuitive experiences, with MSD’s mission first.

Porcilis Pig works fully offline, so a user in the barn has up-to-date records in exactly the place where there is no signal. What is a chapter in a reference work is an answer in the app.

Tickit recognises six common tick species from a photo, using machine learning that was put to work before AI became commonplace. Every identification contributes to a European tick database for vets, so the app not only helps the user but also moves the research behind it forward.