Parking, without the doubt.

We looked at how users actually use the app and mapped the complete parking journey, from searching for a space to ending a session.

Start a parking session,

stop it, and trust

that it’s right.

The challenge

In practice, users ran into unclear flows, missing notifications and moments of uncertainty that led to mistakes and stress. Setting those insights against the business goals made it clear where the experience fell short.

Parking is also an action with a tail: you only pay once you have already left. Doubt about whether a session has really stopped therefore weighs more heavily than with most actions in an app.

The approach

We restructured the app around clarity, timing and trust. An intuitive flow for starting and stopping parking sessions was introduced, and important actions became more visible.

Smart feedback moments guide the user through the whole experience: confirmation at the moment it is needed, and a notification at the moment someone has stopped thinking about it themselves.

The result

A streamlined, user-friendly concept that reduces friction, prevents mistakes and makes for a reliable, smooth parking experience.

The gain lies in the doubt that disappears. Parking is an action with a tail: you only pay once you have already left. A confirmation at the moment it is needed and a notification when someone is no longer thinking about it remove exactly that uncertainty.

Because the user insights were set against the business goals, the restructuring around clarity, timing and trust follows those insights, rather than just freshening up the screens.

From frustration to trust, in one flow.

You recognise a good parking flow by what doesn’t happen: no second look to check it worked, no unnecessary fine, no session that kept running unnoticed.

A smarter parking experience

A smarter parking experience

We analysed the user experience of the MKB Brandstof app and turned the findings into a clear, intuitive and dependable parking flow.

We analysed the user experience of the MKB Brandstof app and turned the findings into a clear, intuitive and dependable parking flow.

2025

2025

Insight into the real user problems

We started by analysing how users actually use the MKB Brandstof app, mapping the complete user journey from searching for a parking space to ending a session. Along the way we uncovered key frustrations, such as unclear flows, missing notifications and moments of uncertainty that led to mistakes or stress. Combining these insights with the business goals made it clear where the experience fell short and where improvement was needed.

Designing a clear and dependable experience


Based on these insights, we restructured the app with a focus on clarity, timing and trust. We introduced an intuitive flow for starting and stopping parking sessions, made important actions more visible and designed smart feedback moments that guide users throughout the experience. The result is a streamlined, user-friendly concept that reduces friction, prevents mistakes and makes for a reliable, smooth parking experience.

Ourtalented teamis ready to take on your challenge.

Our talented team is ready to take on your challenge.